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    Successfully Hosting a Unique Tenant Event

    The idea of having special events for your tenants is certainly not new, and most would agree on their importance. Hosting events for your tenants can give added value, create a sense of community, and make them feel appreciated. Most often, when you think of tenant events, you think of a holiday coffee bar at your office or barbeque picnic in the courtyard of an apartment complex. I don’t think any tenant would turn away free coffee or barbeque, but how can you bring your tenant events to the next level? How can you make them successfully unique?

     

    Making it Unique

    It’s clique but true: think outside the box. Sometimes this means coming up with a completely foreign idea, like hosting a farmer’s market day at your retail property or a dog-adoption day at your office building. It can also mean taking a more traditional event and bringing it to the next level. For example, Karya Property Management wanted to host an event that would benefit local youth. Instead of hosting a typical school supply drive, they promoted an #AllSmilesNoGuns initiative to raise awareness on gun violence in schools. “We gave away 5,000 clear backpacks stuffed with school supplies to youth in our communities prior to the start of school.” said Communications Director Matt Palmquist. “This was so popular and our staff did such a great job of getting the word out, we even gave donations to adolescents who didn’t live at our property!”

    And just because it’s been done before doesn’t mean it won’t feel unique to your tenants. Food truck days are becoming more common for properties in the Houston market as our culinary scene explodes. While it’s been done before, it’s still new and would feel very fresh and fun to many tenants at properties across the city. You don’t have to reinvent the wheel. Just make sure it’s a really great wheel to begin with.

    Making it Successful

    The key to making a tenant event successful is two-fold. First, focus on communication. Make sure those on site managing the event are all on the same page, from the property manager to the security staff. “Also, communicating the event to the community is imperative to help get people to attend.” Says Palmquist. Handing out flyers to tenants can’t hurt, but it will greatly boost participation if you go the extra mile by sending email reminders or setting up a Facebook event if it’s warranted. You also have to think outside the box when it comes to getting the word out.

    Second, always keep your tenants in mind. By thinking about their demographics, interests and habits, you can better narrow down what kind of event would be the best received. Palmquist suggests asking your tenants questions periodically to garner ideas. If your tenants have recently been complaining about the cold weather, why not host a hot cocoa bar? Maybe it’s the beginning of the year and many of them have a resolution to be more active. Can you host a special morning yoga session?

     

    There’s no doubt tenant events can be a great, low-cost way to boost relations and increase client satisfaction. By focusing your efforts on making these events unique and exciting for your customers, you’ll help ensure they walk away feeling they got that “little something extra” from their management team.

     

    About the Author: Lindsay Konlande currently serves as the Association Assistant for IREM Houston. Lindsay earned her Bachelor Degree in Communication from Texas A&M and has 8+ years of experience in marketing, public relations and copywriting.

    Special thank you to Karya Property Management for contributing quoted content.

    Photo Credit: Brookfield Properties Houston

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