Selling Top Candidates on Your Job Opening
Competition for new talent is tough in the real estate industry. Everybody wants the best, and often times “A” list candidates are not openly looking to make a change. Therefore, it is your job to convince them that your company and position would be worth consideration.
Here are some tips to finding candidates and selling them on why to join your company.
START WITH A STRONG JOB DESCRIPTION
You need to go beyond the job functions and the skills and experience required. Make the job description action-oriented so the candidate can envision themselves in the role. Include information about your firm, corporate culture, and growth strategy. This will attract more high level candidates to inquire about the position.
HIGHLIGHT WHAT YOUR CANDIDATES WANT
In preliminary interviews, ask the “w” questions: who, what, why, when to understand what motivates a candidate and then you can appeal to their needs and wants. Just as you’re looking for the best candidate for your company, they’re looking for the best opportunity for them.
BEAT YOUR COMPETITION
Where you stand within your industry is part of your attraction. If you are not as strong, then sell the growth opportunity within this position and company at large. Ask the candidate what reservations they may have and then honestly address them, hopefully in a positive way.
CUSTOMIZE YOUR POSITION
The market has changed and the more you can meet the unique needs of a top candidate the better chance you have of your offer being accepted. Your list of perks and the flexibility you have to customize the work environment to them will increase your chances of building a cohesive team that fosters your corporate culture.
Blog contributed by IREM Houston Industry Partner Caroline Corbett, CPC, CPS, President and Owner of Corbett Personnel, a Houston-based, full service staffing company established in 1984. Corbett Personnel has a long tradition of providing temporary/contract, temp-to-hire, and direct hire personnel solutions to the real estate industry. They have effectively partnered with these companies, matching people with opportunities. For additional information visit www.corbettstaff.com or contact Caroline directly at 713-974-5326.